Financial Planning For Self-Publishing Authors

Financial Planning For Self-Publishing Authors

Authors Considering Self-Publishing Should Plan Financially for Success

Congratulations on taking the leap into self-publishing! While self-publishing can be exciting and fulfilling journey, having an effective financial plan in place to support success will be critical for ensuring its long-term viability. Below we explore some key aspects of financial planning for self-publishing authors.

Income Streams

One of the primary considerations as a self-publishing author is your income streams. Unlike traditional publishing where authors might receive an advance or royalties from publishers, self-publishers must generate their own revenues to survive financially.

Self-publishing authors have multiple potential income sources available to them when self-publishing books, such as book sales, ebook sales, audiobook sales, speaking engagements and merchandise sales. Diversifying these streams to ensure an uninterrupted revenue flow.

Establish a Budget Self-publishing authors need a solid budget in place when self-publishing. When creating one, take careful account of expenses such as editing services, cover design fees, formatting services and advertising – it’s vitally important that these expenses don’t outstrip income generated. Keep track of expenses carefully to make sure that money spent exceeds income earned.

Be realistic when creating your budget; be honest about both income potential and expenses, rather than understating one and overestimating another. Also set aside funds in case unexpected costs or emergencies arise.

Marketing and Promotion

Successful self-published authors know the key to their success lies in marketing and promotion – reaching as many readers as possible with your book through activities such as social media promotion, book signings and tours, or teaming up with other writers to collaborate.

Track your marketing expenses carefully to ascertain which tactics work for your specific target audience and determine their most efficient deployment. Experimentation should always be encouraged in search of success!

Saving and Investing

Self-publishing authors need to save and invest wisely; you never know when book sales may slow, so having some cash saved up in an emergency fund could prove essential. Set up a savings account specifically dedicated to author income and make regular contributions toward it.

Consider investing some of your income in things such as retirement accounts, stocks or real estate to protect yourself against market fluctuations and keep a diverse portfolio.

Track Your Finances

Accounting software or consulting with an accountant are invaluable assets when self-publishing authors need to keep tabs on their finances. By keeping accurate records of income and expenses and regularly reviewing financial statements to assess your business performance. Keeping on top of your finances may even reduce stress!

Maintain your cash flow to cover both expenses and savings goals, should they arise. If your current budget and income streams don’t seem sufficient enough to support them, review them to ensure your needs can be met in an affordable manner.


Financial planning for self-publishing authors is absolutely crucial to their success as writers. By setting a budget and diversifying income streams while tracking finances regularly, authors can increase their chances of succeeding as authors. Remember to save and invest wisely as well as experiment with various marketing techniques until reaching your target audience – best wishes on your journey of self-publishing!